Sunday, February 21, 2010
So maybe this is the year that Tommy becomes more identified as fashion and not just clothing. Long gone are the campaigns of ghetto fabulous and more forward - the American iconic university chic. You can see how the tailoring has changed to become more streamline, the textiles improve and the quality enters into something beyond Macy's. It seems Tommy has spent the last few years playing clean-up of the image and branding, recollecting licensing from all over the place and it shows. Here's a collection to desire.
Tommy's 2010 collection is American Classic retro-chic, it seems that many are ready to now embrace the red,white and blue logo. Hepburn, Miami beach, Nantucket Island, Ivy League Varsity Sweaters, Gossip Girls and rejuvenated-out-of-a-recession-looking-guys, with open collars and exposed tans - who are casual and relaxed and listen to American classics. I liked the neutral color palette with a splash of color and the suburban sensibility.